Prompted by the recent death of 7-month-old from Kentucky , CPSC has initiated a new effort to locate the recalled Simplicity drop-side cribs that have now claimed the lives of 11 infants.

The cribs were manufactured by Simplicity and SFCA Inc., but some of them include Graco or Winnie-the-Pooh logos. Plastic connectors on the drop-side can break easily and cause entrapment or suffocation. Besides the known fatalities, the CPSC is aware of 25 other incidents of breakage.

The CPSC issued a Simplicity recall in September 2007, but then last July initiated another recall for more cribs; now all Simplicity wooden dropside cribs have been recalled. The cribs were sold across the nation from January 2005 to June 2009.

Simplicity and SFCA Inc. no longer make cribs, but their negligence continues to take babies lives. It’s encouraging that CPSC is taking renewed action, but this baby’s tragedy highlights the systemic weaknesses of the recall system. Only 10-30% of all recalled products, it is said, are ever retrieved. Companies should be held accountable not just to do a recall, but to administer an effective recall that takes products out of use.

For now, it is imperative that we all spread the word of this dangerous crib to any families who might still be using it. A complete list of crib recalls can be found in KID’s flyer on safe sleep.

CPSC has posted a helpful video. For other related information, please visit www.cpsc.gov.