Our Mission


KID’s mission is to promote the development of safer products, advocate for children and educate the public, especially parents and caregivers, about dangerous children’s products.

To fulfill its mission, KID:

  • Reaches out to parents, caregivers, service providers and others through workshops on dangerous children’s products, media coverage, speaking engagements, social media and web presence and printed materials;
  • Serves as a watchdog on regulatory agencies and manufacturers to assure safe children’s products and advocates for stronger protections for our most vulnerable consumers;
  • Encourages designers and engineers to build safety into each product and promotes the development of the safest products possible for our children.

KID’s goal is to create a secure environment for children by ensuring that safer products are manufactured, improving recall effectiveness, and encouraging parents and caregivers to remove dangerous or recalled products from homes and childcare facilities.