Our Mission


KID’s mission is to save lives by enhancing transparency and accountability through safer product development, better education and stronger advocacy for children.

To fulfill its mission, KID:

  • Reaches out to parents, caregivers, service providers and others through workshops on dangerous children’s products, media coverage, speaking engagements, social media and web presence and printed materials;
  • Serves as a watchdog on regulatory agencies and manufacturers to assure safe children’s products and advocates for stronger protections for our most vulnerable consumers;
  • Encourages designers and engineers to build safety into each product and promotes the development of the safest products possible for our children.

KID’s goal is to create a secure environment for children by ensuring that safer products are manufactured, improving recall effectiveness, and encouraging parents and caregivers to remove dangerous or recalled products from homes and childcare facilities.